Influencer Campaign // Kapok x Rains

Justin Lim, photographer in Rains x Kapok campaign

Elaine Li – Instagrammer / Photographer in Rains x Kapok campaign

H31d1 in Rains raincoat – Hong Kong instagrammer

Kapok x Rains raincoat – photographer in Hong Kong

Isn’t it funny that we would normally desire sunny weather, but on the day of a raincoat lifestyle photoshoot, we wished we had heavy rain, but got a clear day instead? This campaign was to promote Rains raincoat for Hong Kong lifestyle store Kapok.

For this campaign, Kapok invited 6 of us “Instagrammers”, each with an individual style, to both model and photograph the Danish raincoats. We ended up at the Hong Kong Park water fountain to get a bit wet in our raincoats and made our own interpretations to the project. It was good fun to get to work with some familiar faces as well as meet new friends!

The group of us were (in alphabetical order):

See also