Jewelry Photography // TRACE

I have founded a fine jewelry brand with my cousin to continue our family tradition. Named TRACE, the brand modernizes jade jewelry with clean, simple designs.

To match with the clean lines in the designs, the jewelry photography was also shot in a minimal way, using fabrics and natural textures to complement the pieces. Most of the images were shot using natural light, which may be unconventional for jewelry photography, but makes the jewelry more approachable and realistic.