Lifestyle Commercial Photos // VEOCEL

As a commercial photographer in Hong Kong, I’ve had the privilege of collaborating with incredible brands and creative agencies to bring stories to life through photography. One such project I had was with VEOCEL, a leading brand in sustainable fibers. This assignment was in partnership with the talented team at BaseCreate, a global branding agency. I worked with my studio creative team at workshop ten to produce and shoot this exciting and dynamic project.

A Commercial Photography Project with Brand Image in Mind

The goal of this multi-day photography project was to create a bank of versatile key visuals that align with VEOCEL’s brand identity and values. By showcasing VEOCEL products in real-world settings, we aimed to highlight their sustainability and functionality in a relatable, human-centered way. With BaseCreate’s branding guidance, we crafted scenes that showcased the different product lines from the client.

To achieve this, we worked across four unique locations—a mix of outdoor and indoor spaces—to capture the variety of VEOCEL products. Each setting was carefully selected to complement the brand’s ethos and provide the perfect backdrop for the photography. From cozy indoor moments to fresh outdoor scenes, the locations helped tell a cohesive story for the brand.

Working with a Diverse Cast

On the production side, it was a fun task for us to cast models of various backgrounds and ages. This was an intentional choice to reflect the inclusivity and accessibility of VEOCEL products. From young families to individuals of all ages, we wanted to ensure that the imagery resonated with an international audience.

By collaborating closely with BaseCreate, we developed a clear aesthetic direction that balanced lifestyle authenticity with a polished look. The result was a diverse collection of visuals that not only showcased the products but also evoked the emotions and values that VEOCEL stood for.

Crafting Authentic Imagery

As an experienced product photographer in Hong Kong, I understand the importance of creating key visuals that felt authentic. Every shot in this project was thoughtfully designed to ensure it would serve the client’s branding needs across multiple platforms, from social media campaigns to website visuals and print media. The lighting was to feel natural and soft, and the poses were to feel organic, genuine.

Projects like this reminded me what I enjoy on commercial projects and being a lifestyle product photographer. It’s not just about taking photos—it’s about telling a story, collaborating with passionate people, and creating content that resonates with audiences. This photoshoot was a perfect example of how photography could elevate a brand’s message and connect with its customers on a deeper level.

Client: VEOCEL
Branding Agency: BaseCreate
Production: workshop ten
Photographer: Tracy Wong
Makeup Artist: Lavinia Tang
Producers: Tracy Wong & Sharon Lee
Assistants: Elizabeth Au, Tommy Li